Web Design Survey
Web Design Survey
Does your company have an existing website?
Is Google Analytics installed?
What objectives are you trying to achieve with this site design / redesign?
Think in terms of what RESULTS you are trying to obtain, rather than what specific items or functionality you want on the site. RESULTS drive features and functionality. Rank the importance of all your site objectives - no objectives can be 100% equal.
What is the primary “action” the site visitor should take when coming to your site?
(eg: make a purchase, become a member, search for information, etc.)
What different types / segments of users visit your site?
(eg: customers, employees, upper management, job hunters, etc.)
Rank the importance of your users - no user types/segments can be 100% equal.
User Type / Segment
What tasks are your user groups and segments trying to accomplish when they visit your site?
(eg: Looking for Contact Information, Latest News, Services Offered, etc.)
Rank the importance of each task - no two tasks can be 100% equal.
What do your target users care about?
What are your main selling points, what is most important to them, etc...
How computer savvy are your users?
Probably run current software/devices
Probably run ancient software/devices
Use Social Media
Have their own websites
Hate the internet
How are you going to promote your site?
If you could communicate only one message to visitors, what would it be?
One clear, simple concise thought. No run on sentences.
Do you have any pre-established brand themes, colors or imagery?
Yes, I can upload a styleguide.
Yes, we have materials you can look at.
No, not particularly.
Upload a Styleguide
Max. file size: 100 MB.
What should users think or feel when they look at the design of your site?
Try to keep this to less than three sentences or thoughts.
Are there any colors, images or graphics that your users are used to seeing?
(ie: industry colors, industry standards of types of graphics or photos, etc)
List the URLs of any sites you find compelling. What specifically do you like about these sites?
List the URLs of competitor sites
What are your competitors doing with their website?
(in terms of design and/or content)
Select ONE word from each row to determine the design tone.
The word pairs are opposites so if you can’t definitively select one word over the other you should select neither.